An AI seller for online schools and training centres.
Answers an enquiry in seconds, establishes the goal and level, books the trial lesson into your calendar and comes back to the people who went quiet. On WhatsApp, Instagram and Telegram, in Russian and Kazakh.
What the agent does with a course enquiry.
Answers while the interest is still warm
Someone who has decided to study writes to several schools at once. An hour later they are being guided by whoever replied first, and from then on you are not competing on price but against a conversation already in progress.
Establishes goal, level and schedule
Why they are studying, what level they start from, how much time they can give, when it suits them. The manager receives a filled-in profile rather than a line saying “interested in a course”.
Books the trial lesson
It checks availability and puts the slot straight into Google Calendar or Altegio. Agreeing a time is precisely where trial lessons quietly fail to happen.
Comes back to the ones who went quiet
After a trial, or after the price question, people often go away to think. The agent returns at the right interval and with the thing they were actually interested in.
An enquiry form or an agent in the conversation.
Every school has a form on the landing page. The difference is what happens in the next two hours.
| Form and callback | AI agent | |
|---|---|---|
| Enquiry at 11 PM | A call tomorrow afternoon | An answer in seconds |
| Qualification | On the call, if it connects | In the chat, immediately |
| Programme questions | Wait for a manager | Answered from your base |
| Trial lesson | Agreed over calls | A slot in the calendar |
| Parent, not student | Muddled in the CRM card | Handled in the conversation |
| Follow-up | While someone remembers | On a schedule, with context |
An enquiry does not go cold overnight on its own. It goes cold because somebody else got to speak to that person first.
How education differs from other industries.
An e-commerce setup does not transfer here. Four things change what the agent has to do.
The buyer is often not the student
In children's and teen programmes it is a parent writing. The questions have to allow for that: the child's age and level, the format, safety, and a time that suits the family.
The decision takes weeks
Between the first question and payment people compare schools, ask around and postpone. Structured follow-up is worth more here than another ad click.
The trial lesson is its own sale
What sells first is not the course but the trial. Anything that gets in the way of booking it and turning up eats the funnel before price is ever discussed.
Price almost always becomes instalments
A course is a noticeable sum. The cost conversation turns into a payment-in-parts conversation almost immediately, and the agent has to be able to hold it rather than defer.
Where online schools lose students.
The loss is almost always between the enquiry and the first real conversation, not during the teaching.
Evenings, nights and weekends
People decide to study outside office hours. The enquiry lands late, the sales team replies in the morning, and by then it is a different conversation.
Intake surges
Opening a cohort creates a spike in enquiries exactly when there are not enough managers. Part of the queue stops waiting.
Follow-up runs on memory
The person who said “let me think” has to be brought back a few days later. Done by hand this happens about half the time, and without context.
What it looks like in practice.
The enquiry lands in a messenger
From an ad, a landing page or Instagram. The agent replies in seconds and picks up which programme is meant.
The agent qualifies
Goal, current level, the student's age, preferred time and format. The profile fills in through the conversation rather than as a form.
It books the trial
It offers open slots, puts the booking in the calendar and reminds before the lesson.
It follows through to payment
It answers programme and price questions, explains the payment options and returns to anyone who paused.
Where the agent answers.
One agent and one knowledge base, so the answer about a programme does not depend on the channel or on which manager is on shift.
The main enquiry channel. The agent runs the conversation from the first question to a confirmed trial lesson.
Instagram Direct
Answers DMs and comments under an intake post, which is where a lot of enquiries in this category start.
Telegram
The same agent and the same programme, plus notifications to the manager about new enquiries and bookings.
Website chat
A visitor on a course page gets an answer without leaving an enquiry and waiting for a callback.
What it connects to.
The enquiry and the booking have to land where you manage them, otherwise the agent creates a second queue instead of saving time.
Google Calendar
Trial lessons land in the same schedule the teacher works from, together with the reminder.
Altegio
For centres that schedule by room and teacher, with real-time slot checking.
amoCRM and Bitrix24
A deal with the fields filled in and the full conversation attached, so the manager starts from a profile rather than from scratch.
Issue a payment invoice from the chat
With Kaspi connected, the agent issues an invoice using the customer's phone number. The customer pays in the Kaspi app, and Pleep receives the payment status.
How this differs from the other options.
Tools in this category solve different problems and do not replace each other. The thing to be clear about is which part you are covering: the teaching, the flow of enquiries, or the conversation that leads to payment.
- GetCourse and Moodle
- Platforms for the teaching itself: lessons, access, homework. They cover what happens after payment, not the conversation before it.
- ManyChat and Salebot
- Flow builders with buttons. Fine for a simple funnel and broadcasts, but an off-script question has to be assembled branch by branch.
- amoCRM and Bitrix24
- The CRM where the deal and the reporting live. They store and remind, but a person still writes to the applicant.
- An outsourced call centre
- Absorbs call volume, but works to a script and does not know your programme beyond it. It gets more expensive as enquiry volume grows.
- Pleep
- An AI seller on WhatsApp, Instagram, Telegram and web chat from a single knowledge base, booking into Google Calendar and Altegio, with native amoCRM and Bitrix24, in-chat payment, and Russian and Kazakh as first-class languages.
| What to ask a vendor | Why it decides the outcome |
|---|---|
| Does it answer off-script? | A programme question is specific and almost never in a menu |
| Does it book into your calendar? | A trial agreed over four messages often does not happen |
| Does it handle a parent writing? | In children's programmes the buyer is not the student |
| Does it return a week later? | The decision to study outlasts a manager's memory |
| Can it talk about instalments? | The price conversation becomes a payment-in-parts conversation fast |
| How is Kazakh on your own programme? | It is claimed in comparison tables more often than it works in a live demo |
What it costs.
The cost combines the plan base, message package and additional operator seats. One seat is included; each additional seat costs $15 per month (7,800 KZT at an exchange rate of 520). Calls are billed separately.
Volume-based subscription
A plan base plus a per-message price. An enquiry spike at the start of a cohort does not require hiring for a month.
Seven days free
No card required. Enough to run the agent against your own programme and the questions your applicants actually ask.
Integrations included
Connecting the calendar, the CRM and the channels is part of the plan, with no separate invoice for a connector.
What it takes to launch.
Launch takes a working day, and most of the time goes into describing the programmes rather than anything technical.
Programmes and prices
What the courses are, who they are for, how long they run, what is included, what they cost and which payment options exist.
Booking rules
How the trial runs, who teaches it, which slots are available and what you need from the student in advance.
Channel and calendar
WhatsApp or Instagram connect in minutes, Google Calendar or Altegio with access credentials.
Frequently Asked Questions
Yes. It integrates with Google Calendar and Altegio, checks availability in real time and books the slot on the applicant's behalf with no manager involved. It also sends the confirmation and the reminder before the lesson, because a meaningful share of trials fail at exactly that step rather than from lack of interest.
Yes, provided it is in the knowledge base. You supply the programme descriptions, the schedule and the price list, and the agent quotes them exactly. It is built to say “let me check with a colleague” rather than guess, so it will not invent a discount, a format or a course you do not run. That matters more than it sounds: a promise made in chat and not honoured later by a manager costs more than a conversation that never happened.
Yes, and in children's and teen programmes that is the normal case. The agent asks the child's age and level, explains the format and how a lesson runs, and finds a time that suits the family. The whole exchange stays in one thread, so the manager sees the full context and does not re-ask what the agent already asked.
It returns to the conversation after a set interval, anchored to what the person was interested in: a specific programme, a price question, an unfinished trial booking. This is the part of the job that gets done about half the time by hand, because it depends on a manager's memory and workload. In education it matters especially: the decision to study takes weeks, and someone who is not ready today may well be ready next month.
It hands the conversation to a person with the full context, so the applicant never repeats themselves. The handoff does not read as a dropped thread: the agent says it is bringing in a colleague, and the manager is notified immediately rather than in a summary the next day.
Russian, Kazakh and English. The agent detects the language from the first message and answers in it, including when a parent and a student write in different languages about the same booking.
Setup takes about 5 minutes and a full launch is usually one working day. The first 7 days are free with no card. Most of the time goes into describing programmes, prices and booking rules. The subscription combines the plan base and message package. One operator seat is included; each additional seat costs $15 per month (7,800 KZT at an exchange rate of 520). Calls are billed separately.
Test the agent on your own programme.
Upload your course descriptions and price list, then ask the questions your applicants and their parents ask. Seven days free, no card.