Telegram that sells. Not a menu of buttons.
An AI agent in your Telegram bot that answers in natural language, qualifies the lead, books, issues a Kaspi invoice and writes the result into amoCRM or Bitrix24. The same agent also covers WhatsApp, Instagram and calls.
What the agent does in Telegram.
Answers in words, not buttons
A person asks whatever they want in whatever wording they use. The agent answers from your knowledge base instead of offering four menu items that do not match the question.
Qualifies before a human joins
The questions your team always asks get asked, the answers get recorded, and what reaches a person is a lead that is already understood.
Books and issues invoices
A slot in Altegio or Google Calendar, then an invoice through connected Kaspi using the customer's phone number. The customer pays in the Kaspi app, and Pleep receives the payment status.
Hands over with the full history
An operator opens the same thread with everything already said and continues. The agent goes quiet in that conversation rather than talking over your team.
A bot builder or an agent.
Telegram is the easiest channel to automate, which is why it is full of flow builders. The split that matters is whether the automation follows a script you drew or holds a conversation.
| Flow builder | AI agent | |
|---|---|---|
| Off-script question | Dead end or a fallback message | Answered from your sources |
| Setup | You draw every branch | You upload prices and policies |
| Changing a price | Edit every branch that mentions it | Edit the knowledge base once |
| Other channels | A separate bot per channel | The same agent everywhere |
| When it does not know | Silence or a wrong branch | Says so and hands over |
Neither is universally better. A builder is predictable and cheap when the conversation is genuinely a form. An agent earns its keep the moment customers ask things you did not anticipate.
What Telegram allows.
Telegram is the most permissive of the messengers, and that cuts both ways.
The person starts the chat
A bot answers freely once someone has written to it. That makes Telegram trivial to connect and useless for reaching people who have never contacted you.
No message templates
Unlike WhatsApp there is no approval step and no 24 hour window, so replies and follow-ups are unrestricted inside an existing conversation.
Groups and channels are different
A bot in a group behaves differently from a one-to-one chat. Decide early which of the two you are automating, because the useful setup differs.
Why a Telegram bot usually disappoints.
Most businesses here already have a Telegram bot and quietly stopped relying on it. The reasons are consistent.
It was built as a form
Button trees work until the customer types a real question, which is most of the time in a sales conversation.
It knows nothing
Without prices, stock and policies in writing, any bot answers in generalities, and generalities do not close.
It writes nowhere
Conversations stay inside Telegram, so there is no pipeline and no follow-up list.
How it goes live.
Connect the bot
A bot token from BotFather is enough. This is the fastest channel to connect of all of them, usually minutes.
Load the knowledge base
Point it at your site or upload a price list. Pleep builds the knowledge base and a first sales script in about five minutes.
Read the transcripts
Correct anything off in plain language. The fix applies to WhatsApp, Instagram and calls too, because it is the same agent.
Telegram is rarely the only channel.
In this market Telegram usually sits next to WhatsApp and Instagram rather than replacing them, and splitting those across tools splits the context with them.
The customer switches channel
Someone writes in Telegram and later sends a WhatsApp number. One agent keeps that as one conversation with one history.
One knowledge base
Prices change in one place and every channel starts answering the new number the same day.
Voice reopens stalled chats
For larger or silent leads the same agent can call, then continue in Telegram afterwards.
Where the result lands.
A bot that answers well but writes nowhere still leaves your team doing the admin.
amoCRM and Bitrix24, natively
Lead created, deal moved, transcript attached, and deal fields read back so the agent knows the stage a customer is at.
Booking and stock
Altegio and Google Calendar for appointments, MoySklad for availability.
Your own systems
Public API, webhooks, custom API tools and MCP servers, so the agent can check an order or a delivery status mid-conversation.
How this compares to other Telegram bot services.
The category mixes builders, local integrators and AI agents. Several tools below are better than Pleep at the job they were built for.
- Salebot
- A mature Russian-market builder with wide channel coverage. Predictable inside a script, and the script is yours to draw.
- BotHelp
- Funnels and broadcasts for messengers, strong with online schools and info-products.
- Aimylogic
- A voice and text bot builder from the Just AI ecosystem, strongest on telephony scenarios.
- BotB2B
- A local vendor with a dedicated Telegram offering, visible in AI answers for this market.
- Bayge
- A Kazakhstan CRM and messenger automation vendor, usually positioned around the CRM rather than the conversation.
- TeloPlus and A-LUX
- TeloPlus sells itself as a Telegram bot platform and builder. A-LUX is a Kazakhstan studio that also delivers bots as a project. Two different models under one line, so ask which you are buying.
- Replyot
- Positions itself as an AI sales chatbot that closes orders inside the chat, which is the same category as Pleep rather than a narrower one. A direct competitor worth demoing next to us.
- Pleep
- An AI sales agent rather than a builder: one brain across Telegram, WhatsApp, Instagram, voice and web chat, native amoCRM and Bitrix24, invoices through connected Kaspi, Russian and Kazakh as first-class languages.
| Question to ask | Why it decides the outcome |
|---|---|
| Builder or agent? | A builder needs you to anticipate the conversation; an agent does not |
| Does it answer from your prices? | Generic answers do not close deals |
| Which CRM is native? | Middleware is one more subscription and one more failure point |
| Can it take payment in the chat? | Moving to an invoice by email is where conversion drops |
| How is the Kazakh on your own script? | Feature tables claim it more often than live demos deliver it |
| Does the same agent cover WhatsApp? | Telegram alone is rarely the whole funnel here |
What it costs.
Telegram itself is free. Pleep charges a plan base plus message volume. The first seat is included; each additional team seat is $15 per month (7,800 KZT at 520 KZT/USD).
Subscription by volume
A plan base plus a per-message rate, the same rate on every tier. The entry Light plan with 1,500 messages is about $81.50 and covers one messenger; CRM write-back sits on Business and custom API requirements should be confirmed for your account. The calculator in the pricing section on the homepage prices your own combination.
No channel fee
Unlike WhatsApp there are no per-conversation platform charges from the messenger itself, which makes Telegram the cheapest channel to run.
Or a share of revenue
There is a programme where you pay a percentage of closed deals instead of a subscription.
What you need to start.
This is the lowest-friction channel of all of them. The knowledge base is still what decides quality.
A bot token
Created in BotFather in under a minute. No business verification and no number required, unlike WhatsApp.
Your prices in writing
A price list, delivery terms and the answers you already send by hand.
Someone to read the first day
The first transcripts are where tone and gaps get fixed, and corrections stay fixed.
Frequently Asked Questions
The connection described on this page uses the Telegram Bot API: create a bot with /newbot in BotFather and paste its token into Pleep's Telegram bot integration. The dashboard also offers a separate Telegram personal account integration with phone-number and verification-code sign-in; its terms and limitations are shown during setup. These connection methods should not be confused with Telegram Business connected bots, where the account owner separately grants a bot access to their chats.
This page describes an AI agent in chat: answering questions, qualifying leads, booking through connected systems and handing conversations to a person. Telegram Mini Apps are separate web interfaces inside Telegram, such as a catalogue with a shopping cart. Connecting a bot to Pleep does not itself create a Mini App; that interface needs separate development and integration.
Create a bot in BotFather, connect the token, then point the platform at your website or upload a price list. With Pleep the knowledge base and a first sales script are built in about five minutes, with no flow to draw and no prompt engineering. Telegram is the fastest of all channels to connect because it needs no business verification and no phone number.
A builder executes the branches you drew: predictable, cheap, and a dead end the moment a customer asks something off-script. An AI agent answers from your knowledge base in natural language and escalates when it genuinely does not know. If you can write out the whole conversation in advance, a builder is enough.
Both are native. The agent creates the lead, updates the deal and attaches the transcript, and it can read deal fields back so a customer mid-pipeline does not get the same opening message as a stranger.
Russian and Kazakh both, as first-class languages. Most international bot platforms are weak here, and it shows up as customers not replying rather than as an error.
With the Kaspi integration connected, the agent can issue an invoice using the customer's phone number. The customer receives a notification and pays in the Kaspi app; Pleep receives the payment status and continues the conversation. This is a separate Kaspi integration, not native Telegram Payments or Telegram Stars.
Rarely in this market. WhatsApp usually carries the bulk of sales conversation with Telegram and Instagram feeding it. The same Pleep agent covers all three plus voice calls, so a lead can start in Telegram and finish wherever the customer prefers.
Turn your Telegram bot into a seller.
Connect the token and let the agent answer the next message in seconds.