Best WhatsApp Business API Providers for Kazakhstan: 2026 Comparison

By Марк Ингер, CEO at Pleep

Most WhatsApp API roundups compare the same six India-focused providers and never mention that pricing lands in KZT, that a share of customers prefer Kazakh, or that Kaspi and local CRMs exist. If you are sending from Kazakhstan, that gap decides the shortlist. Verified rates below: 360dialog from €49 per number per month, Interakt from $55 per month, Wazzapo from 5,000 KZT per month, Pleep Business at 68,380 KZT per month for 1,500 messages, plus Meta conversation fees on top in every case. A separate section below covers Wazzapo, Kelesu, Wazzup, Umnico, SendPulse KZ and BotHelp, none of which appear in global roundups.

There is a structural point worth making before the list. Most names in this category are BSPs, Business Solution Providers: resellers of Meta's WhatsApp Business Platform with a dashboard on top. They compete on infrastructure, throughput and per-seat pricing.

That matters because a BSP sends your broadcast and stops there. Whether anyone answers the replies is your problem, and replies are where the money is: Meta bills you per conversation, and a conversation you never answered is a conversation you paid for.

How to read pricing in this category

Every provider charges you twice, and roundups often show only the first number.

Platform fee. What the provider charges for its dashboard, seats and features.

Meta conversation fee. Charged per 24-hour conversation window, not per message, with rates varying by conversation category and country. Marketing conversations cost more than utility or service ones. This sits on top of every platform fee below.

So a €49 plan is never €49. Budget from expected conversations, not from list size.

The providers

360dialog. A pure infrastructure BSP, popular with teams that want API access without a heavy dashboard. Published rates: €49 per number per month for Regular access, €99 for Premium, €249 for High Throughput, plus Meta fees. Strong choice if you already have your own CRM or chatbot and only need the pipe.

Interakt. Full dashboard with broadcast tooling, CRM features and Instagram support. Published rates: $55 per month on Growth and $69 per month on Advanced, plus taxes and Meta fees, with unlimited agents. Aimed at small and mid-sized commerce teams.

WATI. One of the most widely cited names in this space, built around shared team inbox and broadcast campaigns. Pricing is seat-based, with additional users at $24 per user per month on top of the plan. Heavily oriented toward the Indian market, which shows in its default currency and integrations.

Respond.io. Omnichannel inbox covering WhatsApp alongside other channels, with additional users at $12 per month. Better fit when WhatsApp is one of several channels rather than the whole strategy.

Gupshup. Enterprise-scale messaging infrastructure with usage-based commercial terms rather than public list pricing. Sensible when volume is genuinely large and you have procurement to negotiate.

AiSensy. Frequently named alongside WATI in the same India-centric bracket, positioned on broadcast campaigns and chatbot flows for SMB.

Pleep. Sending runs through official WhatsApp Business, and the AI agent handles replies while the 24-hour window is open, qualifies the lead and carries it to the next step. For broadcasts and CRM, Business costs 68,380 KZT per month ($131.50) at 1,500 text messages and no voice minutes. A revenue-share arrangement requires an application and individually agreed terms. Voice costs 50 KZT/minute when billed in KZT or $0.12/minute in USD; these are independent market prices. Meta fees are separate.

Provider comparison at a glance

ProviderModelPublished priceKazakhLocal CRMHandles replies
360dialogAPI onlyFrom €49 per number/moDepends on your buildVia your own stackNo, you build it
InteraktDashboardFrom $55/moWeakLimitedInbox, staffed by you
WATIDashboardPer seat, extra users $24WeakLimitedInbox, staffed by you
Respond.ioOmnichannel inboxPer seat, extra users $12WeakLimitedInbox, staffed by you
GupshupEnterprise infraNegotiatedWeakLimitedDepends on contract
AiSensyDashboardNot publishedWeakLimitedInbox, staffed by you
PleepAI agentBusiness: 68,380 KZT/mo at 1,500 text messages, no voice, or revenue shareYesamoCRM, Bitrix24, AltegioYes, automatically

Meta's conversation fees apply on top of every row.

The providers that operate in Kazakhstan

The list above is the global category. In Kazakhstan the same question is answered by a different set of names, and they barely appear in international roundups. Everything below is taken from the providers' own sites as of September 2026; prices and plan contents change, so verify before paying.

Wazzapo. A Kazakhstan-based platform (OPENSKY CORPORATION LLP, Astana). Official Cloud API through Meta's Embedded Signup, including coexistence mode, where the WhatsApp Business app keeps working on the phone. Published plans: Start at 5,000 KZT/mo, Business at 25,000 KZT/mo, Pro at 50,000 KZT/mo, Enterprise on request, with 7 days free on any plan. Meta message fees are passed through at cost with no markup. Integrations: amoCRM, Bitrix24, Kaspi Magazin, Kaspi Pay, MoySklad, iiko, OLX, Kazpost, 1C, REST API and webhooks. It has a broadcast scheduler with one-off and recurring sends, and a visual workflow builder.

Kelesu. A Kazakhstan resident company, billing in tenge, support in Russian and Kazakh. Official WABA through Embedded Signup plus Instagram Direct, shared team inbox, chatbot builder, AI assistant, template broadcasts and two-way amoCRM and Bitrix24 integrations. It specifically advertises migrating up to 6 months of chat history when connecting in coexistence mode. No public price on the home page; you have to ask.

Wazzup. Positioned not as a broadcaster but as the bridge between messengers and CRM: WhatsApp, WABA, Telegram, MAX and a large catalogue of CRM systems. Its strength is that the conversation lands in the deal record and the rep answers from inside the CRM. Its limit is that a person still has to answer; there is no AI seller here.

Umnico. An omnichannel operator inbox where WhatsApp Business API is one channel; its WABA page includes a cost calculator and CRM integrations. A fit for a contact centre with several operators rather than for automating the replies.

SendPulse KZ. An official WhatsApp Business API provider with no monthly fee for keeping the number: you pay only for messages you initiate and for marketing and authentication templates. Segmentation by variables, tags and subscription date, Meta delivery optimisation, a chatbot with a built-in AI agent, and alongside it Telegram, Instagram, Facebook Messenger, TikTok, Viber, email, SMS and web push on one account.

BotHelp. A chatbot and broadcast builder for WhatsApp Business API with amoCRM, Bitrix24 and GetCourse integrations and in-chat payments. Published entry price is 1,599 RUB/mo, billed by active subscribers. Aimed primarily at the Russian market, which shows in both its currency and the notices on the page itself.

Pleep. Sending runs through the official WhatsApp Business API using an approved template, and in a new conversation the reply can be picked up by an AI agent: answer from the knowledge base, qualify, book into Altegio or Google Calendar, issue a Kaspi Pay invoice in the chat. Recipients can be pasted as a list or selected as a funnel segment — either Pleep's own funnel or a stage in a connected amoCRM or Bitrix24; file upload exists in the call campaigns, not in the template broadcast. In the same section sit Telegram broadcasts from a personal account and voice agent dialling over telephony or as a WhatsApp call. Russian and Kazakh.

Kazakhstan comparison

ProviderPublished platform priceKazakhLocal integrationsWho answers the replies
Wazzapo5,000 / 25,000 / 50,000 KZT/moNot statedamoCRM, Bitrix24, Kaspi, MoySklad, iiko, 1C, OLX, KazpostScripted chatbot or operator
KelesuNot published, on requestYesamoCRM, Bitrix24AI assistant or operator
Wazzup6,000 / 12,000 / 24,000 / 36,000 KZT per channel/moNot statedCRM catalogueOperator from the CRM
UmnicoCalculator on the WABA page, plans priced in RUBNot statedamoCRM, Bitrix24Operator in a shared inbox
SendPulse KZNo fee for the number, pay per messageNot statedMake, Google Sheets, API, Conversions APIAI chatbot or operator
BotHelpFrom 1,599 RUB/mo by active subscribersNot statedamoCRM, Bitrix24, GetCourseScripted chatbot or operator
PleepBusiness 68,380 KZT/mo at 1,500 messages, no voice, or revenue shareYesamoCRM, Bitrix24, Altegio, Google Calendar, MoySklad, Kaspi PayAI agent, automatically

Meta message fees are paid separately and directly in every row. "Not stated" in the Kazakh column means the provider's own site does not advertise Kazakh support, not that it is definitely absent: test it on your own script.

Where they are stronger

Better said here than discovered after paying.

Entry price. Wazzapo starts at 5,000 KZT per month, and SendPulse KZ charges nothing to keep the number. Broadcasts in Pleep sit on Business, which is 68,380 KZT at 1,500 messages. If the job is order-status notifications and you expect almost no replies, there is no reason to pay for an AI agent.

Scheduled sending. Wazzapo has a scheduler with one-off and recurring broadcasts. In Pleep a broadcast is prepared in advance but launched with a button: there is no schedule.

History migration. Kelesu advertises migrating up to 6 months of conversation history on a coexistence connection.

Channels per account. SendPulse KZ puts TikTok, Viber, email, SMS and web push next to WhatsApp. Pleep has no Instagram broadcasts.

The difference sits elsewhere: in all of these, what remains after sending is an inbox that needs a person in it, or a keyword script. For the sending mechanics themselves — 256-contact lists, business broadcasts and the WhatsApp Business Platform — see the separate guide on how to run a bulk WhatsApp broadcast.

What to check before you commit

QuestionWhy it decides the outcome
Who owns the WhatsApp number?Some providers register it under their own Meta account, which complicates leaving
How long does template approval take?Ranges from minutes to a day; blocks your first campaign
Is there a per-conversation markup on top of Meta?Providers differ, and it compounds at volume
What happens to replies outside working hours?An inbox is only as good as the person sitting in it
Does the transcript reach the CRM?Status alone produces statistics nobody acts on
Which quality rating does the number carry?Complaints lower it and trigger messaging limits
Is Kazakh actually tested, not just listed?Feature tables say yes far more often than demos prove it

Switching providers without losing the number

This is the part nobody covers, and it is where migrations go wrong.

The WhatsApp number is registered against a Meta Business account. If a provider registered it under theirs rather than yours, moving means either a migration request through Meta or, in the worst case, starting again with a new number and losing the history.

Before signing, confirm that the Business Manager account is yours and that you hold admin rights. If the answer is vague, treat it as a no.

Templates do not travel. Approved templates belong to the account they were approved under, so budget for re-approval and the delay it brings.

What the global list misses for Kazakhstan

Kazakh language. A meaningful share of customers here prefer Kazakh. Global platforms handle it far less reliably than local ones, and this shows up in reply rates well before it shows up in any feature table.

Local payment rails. Closing inside the chat means Kaspi. None of the global BSPs integrate it.

Local CRM. The default integrations on India-focused platforms are HubSpot and Zoho. Here the systems that matter are amoCRM, Bitrix24 and, for services businesses, Altegio.

Currency and support hours. Billing in euros or rupees against tenge revenue adds FX exposure, and support timezones rarely overlap with a working day in Almaty.

This gap is not theoretical: it is exactly what Wazzapo, Kelesu, Wazzup, SendPulse KZ and Pleep in the section above exist to close. None of the global BSPs on this page bills in tenge or integrates Kaspi.

Choosing by use case

You already have a CRM and a bot, and need only the API. 360dialog. Cheapest predictable infrastructure, nothing you do not need.

You need a dashboard and a team inbox. Interakt or WATI, budgeting per seat.

WhatsApp is one of many channels. Respond.io.

Enterprise volume. Gupshup, on negotiated terms.

You need notifications on a minimal budget. Wazzapo from 5,000 KZT/mo, or SendPulse KZ with no fee for the number. For order statuses and reminders that is enough.

You need Kazakh and local support. Kelesu or Pleep. On global platforms Kazakh appears in the feature table far more often than it survives a demo.

WhatsApp has to live inside the CRM. Wazzup, if your reps already work in amoCRM or Bitrix24 and the job is to not lose the conversation rather than to automate it.

Your problem is unanswered replies, not sending. This is the case people underestimate. If a campaign produces hundreds of replies inside a 24-hour window and nobody answers them, the conversation fees are spent for nothing. That is the gap Pleep broadcasts are built for, along with Kazakh support, Kaspi and local CRMs.

Frequently asked questions

Which WhatsApp API provider is best for Kazakhstan?

It depends on what happens after sending. For raw infrastructure, 360dialog at €49 per number per month is the cheapest predictable option. For a minimal budget, Wazzapo from 5,000 KZT/mo or SendPulse KZ with no fee for the number. For Kazakh language and local support, Kelesu or Pleep. If WhatsApp has to live inside amoCRM or Bitrix24, Wazzup. If the replies to a broadcast have to be handled automatically, Pleep, Business at 68,380 KZT/mo for 1,500 messages.

Which WhatsApp broadcast services actually operate in Kazakhstan?

Official WhatsApp Business API with prices published in tenge comes from Wazzapo, Wazzup and Pleep; Kelesu advertises tenge billing without publishing a price, and SendPulse KZ runs a Kazakhstan site with no monthly fee for the number. Umnico and BotHelp connect but bill in roubles. The global BSPs — 360dialog, Interakt, WATI, Respond.io, Gupshup, AiSensy — work technically, but invoice in euros, dollars or rupees, do not integrate Kaspi, and handle Kazakh less reliably than the local products.

How much does WhatsApp broadcasting actually cost?

Platform fee plus Meta conversation fees. Meta bills per 24-hour conversation rather than per message, with rates depending on conversation category and country. Estimate from expected conversations, not from the size of your contact list.

What is a BSP and do I need one?

A Business Solution Provider resells Meta's WhatsApp Business Platform with tooling on top. You need one to send officially, but they differ sharply: some sell infrastructure only, others sell a full inbox, and a few sell automation of the replies.

Can I send bulk messages without the official API?

Technically yes, and the number gets banned. Complaints from recipients trigger rate limits and then a block, and the conversation history goes with it. Official API is the only route that survives contact.

Do these platforms support Kazakh?

Support varies and is generally weaker on global platforms than local ones. Test with your own script in Kazakh before committing, since reply rates depend on it more than on any feature list.

What happens to replies after a broadcast?

They arrive within minutes and open a 24-hour window in which you can message freely. Most providers hand you an inbox and stop there. If nobody can answer at that speed, an AI agent that picks up the conversation is what turns a paid conversation into a deal.