Real estate
An AI seller for developers and estate agencies.
Answers every enquiry in seconds, qualifies by budget, district and payment method, books the viewing and writes the lead into amoCRM or Bitrix24. Across WhatsApp, Instagram, Telegram and phone calls, in Russian and Kazakh.
What the agent does on a property lead.
Answers before the lead cools
Property enquiries arrive in the evening and on weekends, and a buyer comparing three developments writes to all three. The first substantive answer usually wins the viewing, not the best price.
Qualifies on what actually matters
Budget, district, number of rooms, cash or mortgage, timeline, whether there is a property to sell first. These are the questions your sales office asks anyway, and the answers land in deal fields rather than in a chat nobody rereads.
Answers on inventory and price
Which units are left, on which floors, what the price per square metre is, what the payment plan looks like. Answered from your own uploaded data instead of a promise that somebody will call back with details.
Books the viewing
A slot written straight into Google Calendar, with a reminder before it. The negotiation over what time works is where a large share of viewings quietly fails to happen.
A chatbot on the site or an agent across channels.
Most property developers already have a form and a widget. The question is what happens to the enquiry after it is submitted.
| Form plus callback | AI agent | |
|---|---|---|
| Response at 22:00 | Next morning at best | Seconds |
| Qualification | By the manager, if they get to it | Before a human is involved |
| Inventory questions | Promised for later | Answered from your data |
| Viewing booking | Agreed over four messages | Written into the calendar |
| What reaches the CRM | A name and a phone number | The full brief plus the transcript |
| Follow-up on a silent lead | Depends on somebody remembering | Automatic, with context |
The gap is not politeness. In a market where a buyer shortlists three developments in one evening, the speed and completeness of the first reply is the commercial decision.
What makes property different from other verticals.
Automation that works for a beauty salon does not transfer directly. Four things change the design.
The cycle is months, not minutes
A buyer who is not ready today may be ready in four months. That makes structured follow-up worth more here than in almost any other category, and it is exactly what gets dropped manually.
The lead is not always the buyer
Enquiries come from spouses, parents and investors buying for someone else. The qualifying questions have to allow for that rather than assume the person writing is the one moving in.
Mortgage changes the conversation
Whether the buyer needs financing, and whether they are pre-approved, changes which units to show and what to say about timing. Skipping this question wastes the viewing.
Inventory moves
A unit sold yesterday must not be offered today. Any agent worth using has to read current availability rather than a price list from last month.
Where developer sales offices lose deals.
The leak is rarely the advertising budget. It is the hours between an enquiry and a reply, repeated across every campaign.
Evening and weekend traffic
Property is browsed after work and at weekends, which is exactly when the sales office is closed. Paid traffic keeps arriving regardless.
The second touch never happens
Most property buyers need several conversations over weeks. Manually, the follow-up depends on somebody remembering, so the long-cycle leads are the ones that quietly go elsewhere.
Nothing reaches the CRM
Conversations stay in WhatsApp on a manager's phone. When that manager leaves, so does the pipeline.
How it goes live.
Connect the channels
WhatsApp Business, Instagram, Telegram and the site widget. Most developers start with whichever one their advertising already lands in.
Load the project data
Layouts, availability, price per square metre, payment plans, completion dates, mortgage partners. The agent answers from this and says it will check when something is missing.
Review and correct
Read the first transcripts and correct tone or gaps in plain language. Corrections stick and apply across every channel at once.
Where property enquiries actually arrive.
Advertising decides the channel, and in this market it is rarely one channel.
Instagram feeds the funnel
A comment under a layout post becomes a Direct message, then the buyer sends a number. One agent keeps that as one conversation.
WhatsApp closes it
The bulk of the negotiation happens here, including documents and payment questions. Click-to-WhatsApp ads land a stranger straight into the chat, usually out of hours.
Calls reopen stalled leads
For a buyer who went quiet after a viewing, the same agent can call and then continue in chat, with the call and the messages in one history.
Where the result lands.
A qualified property lead that stays in a messenger is not a pipeline.
amoCRM and Bitrix24, natively
Lead created with the full brief, deal moved between stages, transcript attached, and deal fields read back so a buyer mid-negotiation is not greeted like a stranger.
Calendar and viewings
Google Calendar and Altegio for viewing slots, so the conversation ends in a time rather than an intention to agree one.
Your own systems
Public API, webhooks, custom tools and MCP servers, so availability and pricing can come from whatever you already run rather than a stale export.
How this compares to other options for property.
The tools AI assistants name for this category split into three groups, and they are not substitutes for each other.
- BotSeller
- Runs a dedicated property-developer solution page and is one of the most visible names in AI answers for this vertical. Worth looking at if you want something built specifically around developer sales.
- Comutato and Abuba
- International conversational-AI vendors that appear consistently in this category. Strong products, built for a global buyer, with no Kazakh and no local payment or CRM defaults.
- Cason and BizBot
- Both publish real-estate industry pages of exactly this shape. Direct competitors on the same query set.
- Livia, HauzGenie, Terriso, ProLead
- Narrow property specialists. If your requirement is only property and only in English, a specialist can be a better fit than a horizontal platform.
- Infobip
- An enterprise CPaaS with a conversational-AI layer. The right choice at enterprise scale and heavy for a single sales office.
- Soldee, Accel, KCode
- Kazakhstan vendors and integrators working this vertical locally. Closer to a project delivered for you than to a product you configure.
- Pleep
- An AI sales agent across WhatsApp, Instagram, Telegram, voice and web chat on one knowledge base, with native amoCRM and Bitrix24, Google Calendar booking, payment in chat through Kaspi, and Russian and Kazakh as first-class languages.
| Question to ask | Why it decides the outcome |
|---|---|
| Can it read current availability? | Offering a sold unit costs you the buyer, not just the viewing |
| Does it ask about mortgage? | Financing changes which units are even relevant |
| Does it follow up months later? | Property cycles are long and manual follow-up is where they break |
| Which CRM is native? | A connector in the middle is one more thing to pay for and debug |
| Does it book, or only promise to? | A viewing in the calendar is worth more than an interested lead |
| How is the Kazakh on your own script? | Feature tables claim it more often than live demos deliver it |
What it costs.
Pricing follows message volume rather than seats, which matters when a sales office is small but the traffic is not.
Subscription by volume
A plan base plus a per-message rate. On the entry plan 1,500 messages a month comes to about $81.50, and the calculator on the pricing page prices your own volume.
Voice billed per minute
Calls are charged by the minute on top, so the voice channel costs nothing while nobody is on the phone.
Or a share of revenue
There is a programme where you pay a percentage of closed deals instead of a subscription, which some developers prefer given the size of a single sale.
What you need to start.
The data is the work. Connecting channels is the quick part.
Current availability in a usable form
Units, floors, areas, prices. A spreadsheet is fine. What matters is that it reflects what is actually still for sale.
Payment and mortgage terms in writing
Instalment plans, down payments, partner banks. These are the questions buyers ask first and the ones a generic bot answers worst.
A rule for what goes to a human
Discounts the agent cannot offer, and the point at which a manager takes over. Writing this down before go-live takes ten minutes.
Frequently Asked Questions
Answer the next property enquiry in seconds.
Connect the channel your advertising lands in and let the agent qualify and book while the office is closed.