Build a Business Chatbot Yourself or Buy a Ready-Made Solution?

Complete Comparison: Timeline, Cost, and Results of Each Approach

Your managers take 15-20 minutes to respond to clients. After 7 PM and on weekends, requests pile up—by Monday there are 50+ unread messages. Clients leave for competitors who respond faster.

You understand: automation is needed. You've heard about business chatbots but don't know where to start. Write it yourself? Build it with a constructor? Buy a ready-made solution?

In this article, we'll break down all options in simple language—without technical jargon or marketing fluff. By the end, you'll know exactly which approach suits your business.

What is a Chatbot and Why Does Business Need It

A chatbot is a program that communicates with clients instead of your managers. It works in messengers (WhatsApp, Telegram), on websites, or in social media.

What a dialogue with a bot looks like:

Client writes: "How much does it cost?" Bot responds: "Back massage—8,000₸ per hour. Would you like to book?" Client: "Yes, for tomorrow" Bot: "What time works for you? 10:00, 14:00, or 18:00?"

The bot conducts the dialogue, collects information, books the client. Everything automatically, without manager involvement.

Three Types of Chatbots

According to Microsoft specialists' classification, all bots are divided into three types:

For business, the first type is most often sufficient—a simple bot that works according to a set scenario.

Why Business Needs a Chatbot: Concrete Benefits

Responds Instantly The client doesn't wait 15-20 minutes. The bot responds in 3-5 seconds. According to Harvard Business Review data, if you respond within 5 minutes instead of an hour, conversion increases 21 times.

Works 24/7 Request came at 11 PM? The bot processes it. On Sunday? No problem. Your managers rest while the bot works.

Unloads the Sales Department 80% of client questions are standard:

• "How much does it cost?"

• "Where are you located?"

• "How to pay?"

• "What are your hours?"

The bot answers automatically. Managers only handle complex cases.

Doesn't Make Mistakes and Doesn't Forget The bot is always polite, doesn't get tired, doesn't forget to ask for a phone number or clarify details. Works according to a clear script.

Automatically Saves Data The bot records all client information in CRM systems or Google Sheets. Managers don't need to manually rewrite anything.

Real Savings: LiveChat conducted research: after implementing bots, the number of requests to operators decreased by 33%. Odnoklassniki saved 42 million rubles per year on operator salaries with the help of a bot.

Three Ways to Get a Business Chatbot

There are three options for creating a chatbot:

1. Custom development—programmers write code specifically for you

2. Chatbot constructor—you assemble it yourself from ready-made blocks

3. Ready-made AI solution—you register and launch immediately

Let's examine each method in detail—how it works, how much it costs, who it suits.

Method 1: Custom Chatbot Development

How Development Works

Custom development is when programmers create a bot specifically for your business, writing code from scratch.

Development stages:

Stage 1: Technical Specification (2-3 weeks)

You sit down with programmers and describe in detail what exactly the bot should do.

For a beauty salon, for example:

• Answer questions about prices and services

• Book clients with specific specialists

• Check available time in real-time

• Send reminders a day before the visit

• Integrate with booking systems (Altegio, Yclients)

The more detailed you describe, the more accurate the result.

Stage 2: Development (2-4 months)

The programmer creates the bot's logic—writes in a programming language (Python or JavaScript) how the bot reacts to messages.

What's done:

• Setting up messenger connections (WhatsApp, Telegram)

• Writing all dialogue scenarios

• Configuring CRM integration

• Connecting AI model for understanding questions

• Setting up database for storing information

Stage 3: Testing (1-2 months)

You launch the bot on a small group of clients. Find errors. Programmers refine it. Test again.

Stage 4: Support (ongoing)

You need someone to monitor the bot: fix bugs, add new features, update information.

How Much Custom Development Costs

Initial costs:

Monthly expenses:

• Programmer for support: 150,000-300,000₸

• Servers for bot operation: 20,000-50,000₸

• Service APIs (OpenAI, WhatsApp Business): 30,000-100,000₸

Total first year: from 2,500,000₸ to 5,000,000₸

Pros of Custom Development

Full Control The bot does exactly what you want. You can add any feature.

Unique Capabilities If your business process differs significantly from standard, you can implement anything.

Your Data Everything is stored on your servers. No outsiders have access to the client database.

Integration with Any Systems Even if you have custom CRM or a unique accounting system, programmers can connect everything.

Cons

Long From idea to launch takes 3-6 months. During this time, competitors with ready-made bots will process thousands of requests.

Expensive You need a budget from 2,500,000₸ in the first year.

Risks You might spend money and time, and the bot won't meet expectations. Or the programmer quits mid-project.

Developer Dependency Want to change something—need to call the programmer again. Can't manage yourself.

Real Case

A large retail chain decided to create a bot from scratch. They needed integration with their own warehouse management system—so the bot could check product availability in real-time and reserve it for the client for 30 minutes.

Result:

• Development: 5 months

• Cost: 1,200,000₸

• But now the bot does what no constructor offers

When to Choose Custom Development

This method suits if:

• You have unique requirements that ready-made solutions don't cover

• Budget allows investing 2-5 million tenge

• You can wait 3-6 months

• You have an in-house development team or ready to hire one

• Data security on your own servers is critically important

In short: Custom development is long, expensive, but you get full control and any capabilities. Suits large businesses with unique tasks.

Method 2: Chatbot Constructor

How a Constructor Works

A chatbot constructor is a ready-made platform where you assemble the bot yourself from ready-made blocks. Like Lego: you take "Question," "Answer," "Buttons" blocks and connect them.

No programming needed—everything is done visually, with a mouse.

Popular constructors:

• Aimylogic

• ManyChat

• Chatfuel

• SendPulse

• Bitrix24 (if you already have their CRM)

  
  

Bot Creation Process in Constructor

Week 1: Learning the Platform

You register on the service. Watch training videos. Create first trial scenario. Get familiar with the interface.

It's like learning to use a new program—takes time to figure out.

Week 2: Creating Scenarios

You start writing dialogues. It looks like this:

1. Create "Greeting" block: "Hello! I'm the beauty salon bot. How can I help?"

2. Add buttons: "Learn prices," "Book," "Our specialists"

3. If client clicked "Learn prices"—create next block with price list

4. If "Book"—block asking name, then phone, then date selection

You draw a flowchart of all possible dialogues.

Week 3: Adding Details

You write texts for each block. Set up buttons. Add conditions: "If client wrote 'price' → show price list."

Week 4: Testing

You launch the bot. Go through all scenarios yourself. Have colleagues test. Find places where the bot "freezes"—refine.

After Launch: Constant Refinement

Here's where the main work begins. Client asks a question not in your scenario—bot doesn't understand. You go to constructor, add this question. And so constantly.

Constructor Costs

Popular platform tariffs:

Additional costs:

• Employee time for setup and refinement: 10-20 hours per month

• Integrations (if additional needed): 30,000-100,000₸ one-time

Total first year: from 600,000₸ to 2,400,000₸

Constructor Pros

No Programming Needed A regular manager or marketer can handle it. No need to hire a developer.

Quick Start First working bot can be launched in 2-4 weeks.

Ready Templates Many constructors offer ready scenarios for different businesses: beauty salon, online store, food delivery. Can use as base and refine.

Cheaper Than Development 3-5 times cheaper than writing from scratch.

Support and Training Knowledge base, video tutorials, technical support available. Won't be left alone with problems.

Cons

Constant Manual Work Every new client question needs to be added manually. Bot doesn't learn by itself.

Platform Limitations Can't implement everything. If you want something complex—might not work.

Service Lock-in If platform closes or significantly raises prices—will have to redo everything from scratch.

Need Someone for Support Someone must regularly check dialogues and add new questions to database.

Main Constructor Problem

The bot works according to rigid scenarios. You wrote: "If client wrote 'price' → show price list."

But client wrote "how much does it cost?"—bot didn't understand. Wrote "cost?"—didn't understand again.

You have to add all possible variations manually:

• price

• how much does it cost

• cost

• prices

• price list

• how much

• costs

And so for EVERY question. It's exhausting.

When to Choose Constructor

This method suits if:

• Simple tasks: answers to pre-prepared questions

• There's someone ready to constantly refine (10-20 hours/month)

• Limited startup budget (less than 100,000₸)

• Want to understand the topic and do everything yourself

• Response speed to non-standard questions isn't critical

In short: Constructor is the golden middle on price and complexity. Cheaper than development, but requires constant manual work. Suits simple tasks.

Method 3: Ready-Made AI Solution

How Ready-Made Solution Works

A ready-made AI solution is when you register on a service, tell the bot about your business in plain text, and it's ready to work.

Main difference: such bots use artificial intelligence. They don't need every question written manually—they understand meaning and learn themselves.

Examples of such solutions:

• Pleep (for sales in CIS, voice + text)

• MoonAI

• Drift (for B2B sales)

Launch Process (using Pleep as example)

30 minutes—and bot is ready to work

Step 1 (5 minutes):

You register on the site. Tell the bot about your business right in chat:

• What you sell or what services

• Prices

• Working hours

• Address

Or just give a link to your website—bot will study all information itself.

Step 2 (10 minutes):

Connect channels with one button:

• WhatsApp

• Telegram

• Website widget

• Instagram

Step 3 (15 minutes):

If needed—set up CRM integration (Bitrix24, amoCRM) or Google Calendar. This is also done in a couple clicks.

Done. Bot is already responding to clients.

For comparison:

• Custom development: 3-6 months

• Constructor: 2-4 weeks

• Ready-made AI solution: 30 minutes

Main Difference from Constructors

Constructor without AI: Client: "How much does massage cost?" Bot: Don't understand, rephrase the question

(Because you only wrote "price," didn't add "how much does it cost")

AI solution: Client: "How much does massage cost?" Bot: "Classic back massage—8,000₸ per hour. Relaxing full body massage—12,000₸ for an hour and a half. What interests you?"

AI understands the question's meaning, even if the wording is new.

Client: "And how long?" Bot: "Classic massage—60 minutes, relaxing—90 minutes"

Bot understands conversation context—that "how long" refers to massage.

Ready-Made Solutions Cost

Monthly subscription:

Usually included:

• Unlimited dialogues

• All main integrations (WhatsApp, Telegram, CRM)

• Technical support

• Bot updates and improvements

• Analytics and reports

Additional expenses: Practically none

Total first year: from 312,000₸ to 744,000₸

Ready-Made Solutions Pros

Instant Launch From registration to first sales—30 minutes (e.g., Pleep).

Minimum Manual Work Bot understands different wordings automatically. No need to write every variation.

Learns Itself With each dialogue, bot gets smarter. If new frequent questions appear—it remembers patterns.

Everything Included Integrations, analytics, technical support—everything is already in the tariff. No need to buy anything additional.

Constant Improvements Development team constantly improves AI. Your bot gets smarter without your participation.

Cons

Monthly Payment Can't pay once and forget. Need to pay every month.

Less Control Can't change something deep inside the system. Work within platform capabilities.

Service Dependency If service raises prices—will have to pay more or look for alternative.

Not for Super-Specific Tasks If your business process is completely unique and complex—might not suit.

Real Cases

Case 1: Freedom365 Consulting

Problem: Credit consulting company. Only closed 20% of applications, 80% were lost. Managers drowned in repetitive questions. 90% of time went to responses.

Solution: Created AI assistant on Pleep platform in 30 minutes.

Result:

• Earned 1,000,000₸ in one week

• Sales grew 30% in one month

• 75% of applications processed automatically

• Saved minimum 350,000₸ on hiring manager

Case 2: ASK Consulting

Problem: International education company. With growing number of applications, team couldn't cope—responses took hours, clients left for competitors.

Solution: Implemented Pleep with integration in WhatsApp, Instagram, and amoCRM.

Result:

• 70%+ applications processed without manager

• Routine time: from 80% to 0%

• Response speed: from hours to seconds

• Clients get answers 24/7

When to Choose Ready-Made Solution

This method suits if:

• Need result as fast as possible (30 minutes - 1 day)

• Application flow 10+ per day

• Response speed to clients is critical

• Don't want to figure out technical details

• No desire to hire programmer

• Standard business processes: sales, booking, consultations

In short: Ready-made AI solution is the fastest method. Launch in 30 minutes, minimum manual work, bot learns itself. Cheapest in long term.

Comparison of All Methods: Quick Selection Table

Now let's consolidate all three options into one table for convenient comparison:

How to Make Decision: Step-by-Step Algorithm

If you're still unsure which method to choose, go through this checklist:

Step 1: Analyze Your Situation

How many standard questions do clients ask?

• 5-10 questions → any option works

• 20-50 questions → constructor or AI

• 100+ questions → only AI solution

Are there unique business processes?

• Yes, very specific → might need custom development

• No, standard → constructor or ready-made solution

When do applications come?

• Only during working hours → can manage without bot

• 24/7 → bot is essential

What's startup budget?

• Less than 100,000₸ → constructor or ready-made solution

• 100,000-500,000₸ → constructor with refinements

• More than 500,000₸ → any option, including development

Step 2: Start with Test

No need to immediately invest millions in custom development.

Right path:

1. Start with simplest and fastest option

2. Launch for 1 month

3. Look at results: how many applications processed, what conversion

4. If works—scale

5. If insufficient—move to more advanced option

Better to spend 26,000₸ on monthly test than 1,500,000₸ on development that might not suit.

Step 3: Count Not Only Money

Many look only at price and choose "cheaper." But forget about time.

Reality:

• During 6 months of development, competitors with ready bot will process 9,000+ applications

• With 40% conversion and 30,000₸ check, that's 108,000,000₸ revenue

• While your bot isn't ready, they already earned

Sometimes "good now" is really better than "ideal in six months."

Conclusions: Which Chatbot Creation Method to Choose

Custom Development

Suits if: Unique requirements, budget 2-5 million, can wait 3-6 months, have development team.

Result: Full control and any functions, but long and expensive.

Chatbot Constructor

Suits if: Simple tasks, ready to constantly refine manually, have someone who will do this, budget up to 200,000₸/month.

Result: Golden middle on price, but requires regular manual work.

Ready-Made AI Solution

Suits if: Need result as fast as possible (30 minutes), flow 10-50+ applications per day, response speed important, don't want to figure out technical details.

Result: Fastest launch, minimum manual work, bot learns itself. Cheapest in long term.

Main Rule

Start small. Test. Look at results. Best bot is one that brings money tomorrow, not perfect one in six months.

What to Do Next

Try free subscriptions, Pleep provides free 3 days for full testing via this link.