ASK Consulting Case Study: How an AI Assistant Helps Enter New Markets

About the Company

ASK Consulting is an international consulting company that helps students get into universities abroad.

The company works with multiple markets simultaneously: Kazakhstan, CIS countries, and other regions. Over the years, ASK Consulting has helped hundreds of students begin their education abroad.

The Problem

With the growth in inquiries and expansion into new markets, the company faced serious challenges:

Traffic Increased, But the Team Couldn't Keep Up

Managers were drowning in repetitive questions from potential clients. 80% of their time was spent answering questions like "what documents do I need," "how much does it cost," "how does the process work."

Service Quality Started to Decline

Responses to inquiries took too long. Clients were going to competitors who responded faster.

Scaling Was Impossible

To handle more inquiries, they needed to hire new managers. But that meant:

• Additional salary expenses

• Time to train new hires

• Risk of losing service quality

Main question: How to scale operations without losing quality and increasing costs?

Finding a Solution

Why They Chose Pleep

• Full integration with WhatsApp, Instagram, amoCRM, and other services

• Simple and intuitive interface without needing to code or even write prompts

• Responsive support that quickly resolves any issues

• Flexible settings for behavior and survey logic

Results

Over 70% of Initial Inquiries Are Handled Without Manager Involvement

The AI assistant independently answers standard questions, qualifies leads, and collects information. Only clients ready for serious conversation reach the manager.

Managers' Time Was Freed Up

Now the team focuses on what truly matters:

• Individual work with clients

• Consultations on complex cases

• Closing deals

Instead of answering the hundredth question "what documents do I need."

AI Assistant Became an Integral Part of the Service

Clients receive instant responses at any time of day. The bot works 24/7 without days off or breaks. This is especially important for an international company operating in different time zones.

Final Testimonial

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